Market Segmentation
MARKETING ENGLISH COURSE
This course is designed for those who use marketing terms in English at work.
Topics to be covered include:-
MARKETING BASICS
1. The Marketing Mix 1
2. The Marketing Mix 2
3. SWOT analysis
4. Marketing Strategy and the Marketing Plan
5. Marketing Ethics
6. The Market Environment
7. Legal Aspects of Marketing
RESEARCH
8. Research 1
9. Research 2
PRODUCT
10. New Product Development 1
11. New Product Development 2
12. Brainstorming
13. Product and Service Types
14. Product Life Cycles
15. Selling Products and Services
POSITIONING AND BRANDING
16. Branding 1
17. Branding 2
18. Brand Values
PEOPLE – CUSTOMERS AND STAFF
19. Market Segmentation
20. Customer Needs and Behaviour
21. Loyalty Programmes
22. Motivation Marketing
23. Customer Relationship Management
PRICE
24. The Marketing Budget
25. Price
PLACE
26. LOGISTICS AND THE DISTRIBUTION CHAIN
27. Merchandising
28. Trade Shows
29. Telemarketing
30. Online Shopping and Mail Order
31. Personal Selling
PUBLICITY AND PROMOTION
32. Above, below and through the line
33. Media Strategy
34. TV and Radio
35. Outdoor Advertising
36. The Press
37. Printed documents
38. Branded Content
39. The Internet
40. Buzz Marketing
41. Sales Promotions and Displays
42. Direct Mail and Email
43. Street Marketing and Sampling
PACKAGING
44. Logos
45. Materials and Containers
PUBLIC RELATIONS
46. Corporate Communications
47. Public Relations and Lobbying
48. Event and Sports Sponsorship
49. Crisis Communication
50. Corporate Blogging
http://internationaleventsandlawconferences.yolasite.com/marketing-english-course.php
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