MARKETING ENGLISH COURSE

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This course is designed for those who use marketing terms in English at work.

Topics to be covered include:-

MARKETING BASICS

1. The Marketing Mix 1

2. The Marketing Mix 2

3. SWOT analysis

4. Marketing Strategy and the Marketing Plan

5. Marketing Ethics

6. The Market Environment

7. Legal Aspects of Marketing

RESEARCH

8. Research 1

9. Research 2

PRODUCT

10. New Product Development 1

11. New Product Development 2

12. Brainstorming

13. Product and Service Types

14. Product Life Cycles

15. Selling Products and Services

POSITIONING AND BRANDING

16. Branding 1

17. Branding 2

18. Brand Values

PEOPLE – CUSTOMERS AND STAFF

19. Market Segmentation

20. Customer Needs and Behaviour

21. Loyalty Programmes

22. Motivation Marketing

23. Customer Relationship Management

PRICE

24. The Marketing Budget

25. Price

PLACE

26. LOGISTICS AND THE DISTRIBUTION CHAIN

27. Merchandising

28. Trade Shows

29. Telemarketing

30. Online Shopping and Mail Order

31. Personal Selling

PUBLICITY AND PROMOTION

32. Above, below and through the line

33. Media Strategy

34. TV and Radio

35. Outdoor Advertising

36. The Press

37. Printed documents

38. Branded Content

39. The Internet

40. Buzz Marketing

41. Sales Promotions and Displays

42. Direct Mail and Email

43. Street Marketing and Sampling

PACKAGING

44. Logos

45. Materials and Containers

PUBLIC RELATIONS

46. Corporate Communications

47. Public Relations and Lobbying

48. Event and Sports Sponsorship

49. Crisis Communication

50. Corporate Blogging

http://internationaleventsandlawconferences.yolasite.com/marketing-english-course.php

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